Customer Behaviour in eCommerce : Case Studies from the Online Grocery Market

Description

Customer Behaviour in eCommerce: Case Studies from the Online Grocery Market provides an in-depth analysis of how consumers interact with digital grocery platforms and make purchasing decisions in an increasingly competitive online marketplace.

Through carefully selected case studies, the book examines key factors influencing customer behavior, including trust, convenience, pricing, personalization, user experience, and digital marketing strategies. It highlights how online grocery retailers use data analytics, consumer insights, and technology to influence buying behavior and improve customer satisfaction.

This book is ideal for students, researchers, marketers, business professionals, and eCommerce entrepreneurs seeking a practical understanding of consumer behavior in online retail. By bridging theory with real-world applications, it serves as a valuable resource for academic study and strategic business decision-making in the fast-growing eCommerce grocery sector.